In this article
Key takeaways
- 70% of Kuwait's ads are video, and a discount or an offer appears in 35% of them.
- The median advertised price is KWD 21; half of the priced ads sit between KWD 12 and 49.
- Cash on delivery in 13% of the ads, free delivery in 12%; instalments are rare (1%).
- WhatsApp without a store first, then Shopify: in selling platforms Kuwait is closer to the UAE than to Saudi Arabia.
What is advertised in Kuwait right now?
The chart ranks categories by their share of current ad spend, not by ready-made lists. Fashion, hair care and electronics lead in Kuwait, then accessories and health, and perfumes are stronger than in the neighbours. One ad can fall in more than one category.
Compare with Saudi Arabia in Best sellers in Saudi Arabia and with the UAE in Trending in the UAE.
The ads that lasted in Kuwait
What is advertised is one thing and what sells is another: the difference is running time. These are Kuwait's ads sorted by longest running in GccFY, with the store page behind each ad:
Put the category word ("عطر", "شعر", "ساعة") with the Kuwait filter and the same sort, and you find the model, the price and the offer that work. Read Ad running time for how many days are enough to judge.
Offers, payment and delivery
Cash on delivery in 13% of Kuwait's ads, free delivery in 12%. Instalments are nearly absent (1%): the advertised goods are cheap in dinars, and cash on delivery is the promise that removes hesitation. "Hurry" and "limited quantity" in 15% of the ads.
The buttons: "Shop now" on 43%, "WhatsApp message" on 23%. How to write a WhatsApp ad that sells.
Prices in dinars
Of 2,326 ads that stated a price in dinars: the lower quartile up to KWD 12, the median 21, the upper quartile from KWD 49. Kuwait is the "twenty dinar" market: most of what is sold through direct ads sits between ten and fifty dinars, which allows buying from the ad itself without a long comparison.
Who advertises most in Kuwait right now?
The page with the most ads targeting Kuwait in these days: "Fivfivco SA" (298 ads), then "Lumvyr02" (230) and "Mfutoy Store" (191). Many ads mean wide testing more than profit; the Advertisers screen in GccFY gives every page what runs now and since when. Active ads count.
WhatsApp without a store first, then Shopify, with Salla far behind. For Kuwait's market and its Instagram ads read Instagram ads in Kuwait.
What to do with these numbers
- Pick a category from the first chart and open the library with one word and the Kuwait filter, sorted by longest running.
- Price inside the market's range (KWD 12 to 49) or explain why you are pricier.
- Offer cash on delivery and fast delivery inside Kuwait; the distances are short and the expectation is high.
- A short video before a picture: 70% of the market's ads are video for a reason.
