In this article
Key takeaways
- Instagram carries 98% of Arabic ads in Kuwait, and Facebook 74%.
- Video is 71% of ads; "Shop now" is the top button (33%), then "WhatsApp message" (25%).
- A price in dinars appears in 8% of ads, and cash on delivery in only 7%.
- Search the Meta Ad Library with country "Kuwait" and the "Instagram" platform filter to see competitors' ads.
Kuwait: Instagram first
In Kuwait many stores start on Instagram before they have a website, and Instagram stays the main sales channel even after the store opens. That is why 98% of Arabic ads shown in Kuwait run on Instagram.
To see competitors' ads: open the Facebook Ad Library, choose "Kuwait", filter the platform to "Instagram", and type a word from your product or the store's name.
Formats and buttons
Video is 71% of Kuwait ads, single images 15% and carousels 5%.
"Order now" is more present in Kuwait (14%) than in the UAE (6%): many Kuwaiti stores sell by direct order with fast delivery inside Kuwait.
What Kuwaiti advertisers write
- Dinar prices: in 8% of ads.
- Discounts: "discount" in 11%, a percentage in 14%.
- Gifts: in 9%.
- Cash on delivery: in only 7%, far less than the UAE (12%): online payment (KNET) is common in Kuwait.
The most advertised products in Kuwait
Tips for Instagram ads in Kuwait
- Reels first: short vertical video with clear Arabic on-screen text.
- Dinar price and delivery: "delivery within 24 hours to every area of Kuwait" removes the question.
- Payment: mention KNET or cash on delivery, whichever you offer.
- Seasons: National and Liberation Days (25 and 26 February), Ramadan and White Friday. Read Gulf ad seasons.
- Follow competitors weekly: as in Competitor ads.
