In this article
Key takeaways
- The "Order now" button is on 54% of Zid ads against 46% on Salla, and "Shop now" on only 34%.
- Zid ads rely less on offers: a discount in 22% (Salla 30%), urgency in 5% (Salla 10%).
- Video in 56% of the ads, and the copy is short: a median of 25 words.
- Each niche has its promise: instalments in 30% of electronics ads, a gift in 33% of kids ads, WhatsApp in 34% of fashion ads.
Zid ads in numbers
Of 1,920 ads: video 56%, a single image 21%, a dynamic ad (the product catalogue) 17%. A discount or an offer is the first promise (22%), then free delivery (7%) and a gift (6%). Cash on delivery is nearly absent (<1%): a Zid store takes online payment, and the Saudi buyer is used to it. Instalments (Tabby, Tamara) in 4%.
Zid against Salla: the same market, a different style
| Zid | Salla | |
|---|---|---|
| Ads | 1,920 | 12,673 |
| Advertiser pages | 292 | 1,909 |
| "Order now" button | 54% | 46% |
| "Shop now" button | 34% | 42% |
| Video | 56% | 59% |
| A discount or an offer | 22% | 30% |
| Limited offer / hurry | 5% | 10% |
| A gift | 6% | 9% |
| Instalments | 4% | 6% |
| WhatsApp in the text | 6% | 1% |
| Median price (SAR) | 200 | 199 |
| Upper-quartile price (SAR) | 499 | 299 |
Both platforms are Saudi and look alike in video and short copy, but the Zid ad is calmer: fewer discounts, less urgency, fewer gifts, and more direct "order" buttons. The median price is close, but the upper quartile on Zid is SAR 499 against 299 on Salla: Zid ads carry pricier products at the top end. And WhatsApp in the text is more common on Zid, because of fashion, as we will see.
The button: "Order now" first
"Order now" is the most used button in Zid ads, and it tells the customer: the product is clear, the next step is ordering, not browsing. It rises to 72% in hair care, 68% in fashion, and 82% in the Zid ads shown in the UAE. "Shop now" leads where the customer browses before choosing: kids (69%), home (58%) and watches (53%).
The rule: if the ad is about one product at one price, "Order now" straight to the product page; if it is about a range, "Shop now" to the category page. Details in Best CTA button.
Each niche on Zid has its promise
- Perfumes: a discount in 31% and a gift in 14% of their ads, with a median price of SAR 152.
- Hair care: a discount in 32%, and a dynamic ad in 27%: stores showing their whole catalogue.
- Fashion: video in 68%, and WhatsApp in the text in 34%: the customer asks about the size before ordering.
- Electronics: instalments in 30% and a discount in 46%: a higher price needs "split it".
- Home and furniture: free delivery in 35%: a big piece sells by removing the shipping cost.
- Kids: a gift in 33%.
- Food and coffee: free delivery in 15% and a gift in 11%.
For the offer numbers across the whole Gulf, read Ad offers in numbers.
Copy templates for Zid store ads
| Angle | Copy (ours) |
|---|---|
| The direct order | "The [product] that solves [problem] in [time]. SAR [price], delivered in [days] to every city in the Kingdom. Order it now." |
| Instalments | "[Device] for SAR [price], or split it into [number] payments with Tabby or Tamara, no interest. Limited quantity." |
| The gift | "A free [gift] with every [product] order, until [date]. Gift-wrapped and ready." |
| Size on WhatsApp | "[Piece] in [number] colours, sizes [size] to [size]. Not sure about the size? Message us on WhatsApp before ordering." |
| Free delivery | "[Piece] to your home with no shipping fee, assembly included in [cities]. Order before [date]." |
Pick the angle that fits your niche from the list above, and put a real figure in every bracket. More in Arabic ad copy.
How to test and follow your Zid competitors
- In GccFY pick "store type: Zid", the country and a word from your niche, and sort by longest running.
- Read the five longest-running ads: the button, the first line, the offer, the price.
- Open the captured store page behind each ad: does it mention instalments? Free shipping? A gift?
- Write two versions of your ad that differ in one promise only, and run them for a week.
To find the Zid stores in your niche first, read Finding Zid stores.
