In this article
Key takeaways
- Zid stores are mostly Saudi (81% of their ads run in Saudi Arabia), but they advertise outside Saudi Arabia more than Salla stores (91% for Salla).
- "Order now" is on 54% of Zid ads, and cash on delivery is almost absent (<1%).
- Zid's biggest categories: fashion (194), hair care (191) and perfume (182), while Salla is led by perfume by a wide margin.
- There is no way to know a Zid store's sales; the public signals are ad runtime, ad counts, countries and the pixels on the store page.
Zid stores in numbers
81% of Zid stores' ads run in Saudi Arabia, and the rest spread over the UAE (188), Kuwait (126), Bahrain (125), Qatar (115) and Oman (107). Zid's presence outside Saudi Arabia is relatively clearer than Salla's, though small in count.
The market is spread out: 1,920 ads from 292 pages, a handful of ads per page on average, as on Salla. But some categories are concentrated in a few pages: hair care on Zid has 191 ads from only 25 pages. In a category like that, following a few competitors shows you the whole market.
Zid against Salla: how the ads differ
| Signal | Zid stores | Salla stores |
|---|---|---|
| Ads in the study | 1,920 | 12,673 |
| Advertiser pages | 292 | 1,909 |
| Saudi share | 81% | 91% |
| "Order now" button | 54% | 46% |
| "Shop now" button | 34% | 42% |
| Cash on delivery | <1% | 1% |
| A discount or an offer | 22% | 30% |
| Instalments (Tabby, Tamara) | 4% | 6% |
| WhatsApp in the copy | 6% | 1% |
| Video | 56% | 59% |
| Median word count | 25 | 24 |
| Median price (SAR) | 200 | 199 |
| Upper price quartile (SAR) | 499 | 299 |
The two platforms are alike at the core: online payment with almost no "pay on delivery", short copy, and "Order now" first. The differences: Zid stores lean on discounts less, mention WhatsApp in the copy more, and the upper quartile of their advertised prices is clearly higher. All platforms compared in Salla, Zid and Shopify, Salla and Zid ads in detail in Salla and Zid store ads.
What Zid stores sell
On Zid no single category leads the way perfume leads on Salla: fashion, hair care and perfume are close, then food and watches. Three notes that help when you read a competitor on Zid:
- Fashion on Zid goes through WhatsApp: 34% of fashion ads on Zid mention WhatsApp in the copy, far above the Zid average. The seller sends the buyer to the store and keeps the chat for sizing.
- Hair care is concentrated: a few pages run most of the category's ads, with "Order now" on 72%: one product, one offer.
- Perfume leaves Saudi Arabia: only 69% of Zid perfume ads run in Saudi Arabia, a gift appears in 14%, and the median price is SAR 152.
The free methods to read a Zid store
No Zid-specific tricks and no secret URLs: the same public methods that work with any store.
- Confirm the platform: the page source, or the Wappalyzer or BuiltWith browser extension, shows the store is on Zid.
- The sitemap: /sitemap.xml after the domain. Most stores publish one, with product URLs and sometimes their dates.
- Meta's Ad Library: search the store page's name and pick the country: its ads running now and the start date of each (Facebook Ad Library).
- The pixel: the Meta Pixel Helper extension shows the Meta pixel on the store page. Zid stores carry Snapchat and TikTok pixels widely, so check those too (Salla, Zid and Shopify pixels).
The steps in detail, and where these methods stop, are in Spy on a Salla store: everything there applies to Zid.
Zid stores in GccFY
- The "store type" filter: Zid. With the country and a word from your category, active ads, sorted by longest running.
- The store page behind the ad: the price, the offer and the payment method as the buyer saw them, and the tracking tools on the page.
- The Domains screen filtered by Zid: Zid stores ranked by their ads, with each country's ads, what runs now and the landing pages.
- The Advertisers screen filtered by Zid: the pages advertising Zid stores, with what runs now. Its search box searches page names.
What to read in a competing Zid store, and what you cannot see
Read a competitor on Zid with the same public signals: an ad running for weeks, an active ad count that rises, a new country appearing in its domain row, and a Snapchat or TikTok pixel on its page telling you it advertises there too. Its sales, orders and profit are private, and no tool sees them.
The red line is clear: public information only, no fake orders, and no copying designs or copy word for word. Take the angle and the offer, and write your own copy.
