In this article
Key takeaways
- White Friday 2027: Friday 26 November 2027; this year, Friday 27 November 2026.
- Record now from the 2026 ads: each offer's start date, type, number, the "before" and "after" price on the landing page, the button and the running time.
- Discounts are normal in the Gulf (38% of ads on a normal day); a gift (10%) and instalments (3%) are less common: that is the room to stand out in 2027.
- A saved collection named "White Friday 2026" in GccFY stays after the ads stop, and it is your starting point in October 2027.
The date: Friday 26 November 2027
White Friday falls on the last Friday of November. In 2027 that is Friday 26 November 2027; in 2026 it is Friday 27 November 2026. Offers start a week or more before the date, ads launch in mid-November, and testing happens in October. So the next season effectively starts in October 2027, and everything before that is preparation.
This year's date and the occasions around it are in White Friday 2026 date, and the current four-week plan in White Friday 2026.
What to record from White Friday 2026 ads now
A seasonal ad vanishes from the Meta library when it stops, and the landing page changes after the season. So in the coming weeks, record the same things from every competitor:
| Record | Why it matters in 2027 |
|---|---|
| The start date of the first ad of the season | It tells you when competitors really start, so you start a week before them. |
| The offer type: discount, bundle, gift, free delivery, instalments | What everyone repeats becomes a condition; what is rare becomes an advantage. |
| The number: the percentage or the price, and where it sits (first line? on the image?) | Buyers compare numbers; you learn the ceiling they are used to. |
| The "before" and "after" price on the landing page | You learn the real discount, not the announced one, plus payment and delivery. |
| Format and button | Video or image, "Shop now" or WhatsApp: what works in the season. |
| Running time to the end of the season | The ad that lived through the whole season is the winner, not the one that appeared for a day. |
| The stop date | Who stretched the offer to Cyber Monday or into the national days. |
You do not need more than ten competitors. What matters is recording the same information from each one, as in Competitor ads.
Offer types and their shares today: where is the room to stand out?
From our study of the newest 160,000 Arabic ads (2026-10-25 to 2026-11-06), the baseline before the season:
| Offer type | Share of ads today | What it means for the 2027 plan |
|---|---|---|
| A discount or an offer | 38% | A condition of entry; the difference is the number and its clarity. |
| Urgency ("limited time") | 18% | Fair in the season, because the offer really is limited by a date. |
| Cash on delivery | 17% | Reassures the new buyer. |
| Free delivery | 14% | Adds value without touching the price. |
| A gift with the order | 10% | Less common: sets you apart and lifts basket value. |
| Instalments (Tabby, Tamara) | 3% | Rare, and useful for pricier goods. |
Record these same shares for your collection in December: comparing what competitors offered in the season against the baseline tells you which offer type actually rose on White Friday, and that is what you build the 2027 offer on. Each offer in detail in Ad offers in numbers.
A 12-month plan to 26 November 2027
| Month | What to do | Seasons on the way |
|---|---|---|
| November 2026 | Record the season's ads in a "White Friday 2026" collection, and run your own offer. | White Friday 27 November, Cyber Monday 30 November |
| December 2026 | Review the collection: the longest-running ads, the most repeated offers, and what worked for you. Write a one-page summary. | UAE National Day 2 December, Bahrain 16, Qatar 18 |
| January 2027 | Start Ramadan ads: the biggest season, and a chance to test the videos and angles you will return to in November. | Ramadan 1448 expected around 8 February 2027 |
| February and March | Ramadan and Eid: record which gift offers worked, because they come back on White Friday. | Eid al-Fitr 9 or 10 March 2027 |
| April and May | Eid al-Adha: a second test of offers, with ads starting in late April. | Eid al-Adha around 17 May 2027 |
| June to August | Summer: build the products and the stock for November, and negotiate with suppliers before the rush. | Travel, electronics, kids' supplies |
| September | Saudi National Day: a dress rehearsal for the big offer, with ads starting in early September. | 23 September |
| October 2027 | Open the 2026 collection, pick three angles, and test them on small budgets before costs rise. | Testing |
| November 2027 | 11.11 as a live test, then launch in mid-November, and scale in the week of 26 November. | White Friday 26 November 2027 |
Ramadan and Eid dates are astronomical estimates; the moon sighting decides. The weekly Ramadan plan is in Ramadan 2027 ads, and the full calendar in Gulf ad seasons.
How to use saved collections in GccFY
- Create a collection named after the season: "White Friday 2026". The save button on an ad card files it there with your note (the offer, the number, the start date).
- Save from the longest running: sort your category and country by running time, and save what passed two weeks inside the season.
- The landing page comes with it: every saved ad keeps the snapshot of the store page behind it, with the price and offer as the buyer saw them.
- One collection per season: "Ramadan 2027", "Eid al-Adha 2027", "National Day 2027"; in October you compare them together.
- Open it six weeks before the season: stopped ads stay in your collection after they vanish from the Meta library.
