In this article
Key takeaways
- Cash on delivery in 26% of Oman's ads and a discount or an offer in 46%: the two highest shares in the Gulf.
- 77% of the ads are video, the highest among the six countries.
- The median advertised price is OMR 20; half of the priced ads sit between OMR 14 and 40.
- Hair care, health, fashion and electronics lead, and selling over WhatsApp without a store dominates.
What is advertised in Oman right now?
The chart measures each category's share of 21,621 recent ads. Hair care leads in Oman more than in any other country, then health and supplements, fashion, electronics and accessories. One ad can fall in two categories.
Compare with Saudi Arabia in Best sellers in Saudi Arabia and with the UAE in Trending in the UAE.
The ads that lasted in Oman
The ads above are what actually sells: their merchants have paid for them for weeks. Put your category's word ("شعر", "عطر", "ساعة") with the Oman filter and the same sort. How to read running time.
Cash on delivery first
26% of Oman's ads mention cash on delivery, against 14% in the UAE and 12% in Saudi Arabia. The reason is simple: trust is built at the door, and new stores hardly sell in the Sultanate without it. A discount or an offer in 46% of the ads, free delivery in 17%, "hurry" in 24%: the winning Omani ad packs all three into one line.
The buttons: "Shop now" 46%, "WhatsApp message" 27%. WhatsApp ads.
Prices in Omani rials
Of 2,434 ads that stated a price: the lower quartile up to OMR 14, the median 20, the upper quartile from OMR 40. A "twenty rial" market like Kuwait and Bahrain: products mostly bought straight from the ad without a long comparison.
Who advertises most in Oman right now?
The page with the most ads targeting Oman in these days: "Thornvyn12" (357 ads), then "Voyprime" (261) and "EGLOW Oman" (256). The Advertisers screen in GccFY gives every page what runs now and since when. Active ads count.
WhatsApp without a store first, then Shopify and LightFunnels; Salla and Zid are nearly absent. For Oman's market in detail read Advertising in Oman.
How to sell in Oman with these numbers
- Write "cash on delivery" in the first line of the ad and on the product page.
- Price between OMR 14 and 40, or offer instalments above that.
- A short video showing the result (before and after for hair and skin; the product in use for gadgets).
- Delivery to every governorate with a clear arrival date; distances in Oman are longer than in its neighbours.
