Competitor research

Facebook and Instagram ads in Oman: the advertiser's guide, in numbers

Oman is a market many Gulf advertisers overlook, and its ads say the opposite: 21,621 recent Arabic ads from 4,041 pages in a few days. A market of video, cash on delivery and the explicit discount. This is what those who sell there do.

2 min readThe GccFY team
Facebook and Instagram ads in Oman: the advertiser's guide, in numbers
In this article
  1. The Oman market in numbers
  2. The format
  3. Buttons
  4. What Oman's advertisers write
  5. The most advertised products in Oman
  6. Tips for advertising in Oman

Key takeaways

  • 77% of Oman's ads are video: the highest share in the Gulf.
  • Cash on delivery in 26% of the ads: twice the UAE's share.
  • A discount or an offer in 46%, "hurry" in 24%: the two highest shares among the six countries.
  • The median advertised price is OMR 20; half of the ads sit between OMR 14 and 40.

The Oman market in numbers

21,621 Arabic ads from 4,041 pages between 2026-10-24 and 2026-11-03: more than Qatar, more than Bahrain, close to Kuwait. Distances in the Sultanate are longer than in its neighbours (Muscat, Salalah, Sohar, Nizwa), so the promise of delivery to every governorate and payment at the door is what removes hesitation. Most advertisers are small Gulf and Omani stores selling over WhatsApp or Shopify.

Active ads in Oman in GccFY, in the tiles view.
Active ads in Oman in GccFY, in the tiles view.

The format

77% of Oman's ads are video, the highest share among the six countries. The video that works: before and after for hair and skin, the product in use for gadgets and home, with the price and cash on delivery in the text above it.

Buttons

"Shop now" on 46% of the ads and "WhatsApp message" on 27%: WhatsApp is the store of many sellers in the Sultanate. Read WhatsApp ads.

What Oman's advertisers write

  • Cash on delivery in 26% of the ads: not an option, the condition.
  • A discount or an offer in 46%: a before/after price or a clear percentage.
  • Urgency ("hurry", "limited quantity") in 24%.
  • Free delivery in 17%, usually "to all governorates".
  • Emojis in 82%, and the median text is 82 words.

Templates in Arabic ad copy.

The most advertised products in Oman

Hair care first, then health, fashion and electronics. For prices and the top advertisers read Trending in Oman.

Tips for advertising in Oman

  1. Cash on delivery in the first line, and delivery to every governorate with a clear time.
  2. Price in Omani rials; the market median is OMR 20. Pricier goods need instalments or a known brand.
  3. Video before image, the result before the product.
  4. An explicit discount: the market is used to "limited offer" and will not look at an ad without one.
  5. Watch who adds ads in Oman in GccFY: competition is lower and the return is clear. Active ads count.

The GccFY teamThe GccFY team follows Arabic ads in the six Gulf markets every day and writes these articles from the library's data and sellers' experience.

Frequently asked questions

Is Oman a good market to advertise in?
Yes, and less competitive than the UAE and Saudi Arabia. 21,621 ads in a few days say that many merchants sell there.
Is cash on delivery necessary in Oman?
Yes: 26% of the ads mention it, the highest share in the Gulf. Without it the customer does not buy from a store they do not know.
What ad format is most common in Oman?
Video: 77% of the ads, the highest among the six countries.
What do advertised products cost in Oman?
The median is OMR 20; half of the priced ads sit between OMR 14 and 40.
How do I see competitors' ads in Oman?
In Meta's Ad Library pick Oman and search a word, or in GccFY use the Oman filter sorted by longest running.

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