In this article
Key takeaways
- Salla is small in Kuwait: 2% of Kuwait's ads lead to it, against 15% for Shopify and 24% for selling over WhatsApp without a store.
- From Salla's side: only 3% of its stores' ads run in Kuwait, and 90% in Saudi Arabia.
- Perfumes first by a margin (19%), then electronics and abayas (8% and 8%) and kids (7%).
- Cash on delivery is almost absent (<1%), "Order now" is on 48% of the ads, and the median written price is KWD 18 from a small sample.
How many Salla stores advertise in Kuwait?
In Kuwait 2% of ads lead to a Salla store: 450 ads from 84 pages. Shopify takes 15% and selling over WhatsApp without a store 24%; even WooCommerce (2%) comes close to Salla. Kuwait is a Shopify and WhatsApp market, and Salla is a guest in it.
From Salla's own side: 90% of its stores' ads in the Gulf run in Saudi Arabia and 3% in Kuwait, behind Qatar (5%) and the UAE (4%). And many of the Salla ads you see in Kuwait are not Kuwaiti at all: of the 450 ads, 181 also run in Qatar, 133 in the UAE and 96 in Saudi Arabia; a Salla store targets the whole Gulf and reaches Kuwait as part of it. The Kuwaiti market across all platforms: Instagram ads in Kuwait.
What Salla stores sell in Kuwait
Perfumes and incense first, by a wide margin: 19% of Salla ads in Kuwait, or 85 ads. Then electronics (8%), abayas (8%), kids and toys (7%), hair care (6%) and health (6%). Fashion, Kuwait's biggest category, and skincare are nearly absent here (<1% and 2%).
Compare Salla at home: in Saudi Arabia perfumes also come first but with a smaller share (11%), then abayas (7%), fashion (7%) and food (7%). And compare Shopify in Kuwait: health, skincare and perfumes sit close together (12%, 12% and 12%). The Salla store advertising in Kuwait is mostly a Saudi perfume or abaya store that widened its targeting, not a Kuwaiti beauty store. Shopify stores in Kuwait in detail.
How they advertise: offers, video and payment
| Salla in Kuwait | Shopify in Kuwait | Salla in Saudi Arabia | All Kuwait ads | |
|---|---|---|---|---|
| Ads | 450 | 4,188 | 12,062 | 28,283 |
| Video | 52% | 51% | 59% | 69% |
| A discount or an offer | 40% | 30% | 28% | 34% |
| Free delivery | 13% | 7% | 10% | 13% |
| Cash on delivery | <1% | 3% | 2% | 14% |
| A gift | 8% | 6% | 10% | 10% |
| Instalments (Tabby, Tamara) | 2% | 3% | 7% | 1% |
Cash on delivery is the biggest difference: just 1 ad of 450 mentions it, while 14% of all Kuwait ads do. A Salla store sells with online payment, in Kuwait as in Saudi Arabia (2%). Discounts are higher in Kuwait (40%) than for Salla in Saudi Arabia (28%): a store crossing the border needs an offer to convince a buyer who does not know it. And video is below Kuwait's norm (52% against 69%), with a bigger share of catalogue ads (21%).
The buttons: "Order now" first
"Order now" is on 48% of Salla ads in Kuwait and "Shop now" on 31%. Kuwaiti Shopify does the reverse: "Shop now" 53% and "Order now" 37%. For Salla in Saudi Arabia the two buttons are close (45% and 43%). The WhatsApp button that takes 22% of all Kuwait ads has no place here: the ad sends the buyer straight to the store.
Prices in Kuwaiti dinars
| Salla in Kuwait | Shopify in Kuwait | All Kuwait ads | |
|---|---|---|---|
| Lower quarter (KWD) | 16 | 10 | 12 |
| Median (KWD) | 18 | 20 | 20 |
| Upper quarter (KWD) | 23 | 26 | 46 |
| Ads with a written price | 21 | 631 | 2,295 |
Mind the last row: only 21 Salla ads in Kuwait write a price, so the numbers are rough. What the small sample says: the middle half is very narrow, from KWD 16 to 23, perfumes and abayas in one price band, unlike the whole Kuwaiti market that stretches to KWD 46 in its upper quarter. Prices come from ad texts, not from the stores; how to read such numbers: Pricing in the Gulf.
How to find Salla stores in Kuwait
- The library: the "store type: Salla" filter with Kuwait and a word from your category ("عطر" perfume, "عباية" abaya, "سماعة" headphones), then active ads sorted by longest running. Each card shows the page name and the platform, with the store page behind it.
- The Domains screen: filter it by the Salla platform and read the Kuwait column: the stores advertising in Kuwait show their numbers there, next to their ads in the other countries, so you can tell a Kuwaiti store from a Saudi one crossing the border.
- The Advertisers screen: filter it by the Salla platform and sort by number of ads; its search box searches page names, not ad copy.
The three ways in detail: Find Salla stores; and how to read a Salla store once you find it (products, prices, pixels): Spy on a Salla store. These stores' sales belong to their owners; what you see is their ads, how long they run, and their pages.
