In this article
Key takeaways
- 14% of Kuwait's ads lead to Shopify, the highest share in the Gulf, behind only selling over WhatsApp without a store (24%).
- Kuwait carries 27% of all Shopify store ads in the Gulf, close to Saudi Arabia (28%) although its market is far smaller.
- Perfumes and skincare first (12% and 12%), then health; the median price is KWD 20.
- Cash on delivery is almost absent (3% against 13% of all Kuwait ads), and "Order now" is on 33%.
Why Kuwait is a Shopify market
In Kuwait 14% of ads lead to Shopify stores, against only 1% to Salla. Only the pages selling over WhatsApp without a store come first (24%). That is Shopify's highest share among the six Gulf countries: the UAE 13%, Saudi Arabia 8%.
From Shopify's side: 27% of all its store ads in the Gulf run in Kuwait, close to Saudi Arabia (28%). A small market by population, a very big one on Shopify. For the Kuwaiti market across all platforms: Instagram ads in Kuwait.
What Kuwaiti Shopify stores sell
Perfumes (12%) and skincare (12%) share the top, then health and supplements (10%), and after a gap food (6%) and fashion (6%).
The striking part: Kuwait's ads as a whole start with fashion (12%) and electronics (12%), while Kuwaiti Shopify is a beauty and perfume store first. Across the Gulf, electronics ads mention cash on delivery in 36% of cases and fashion ads in 27%, something Kuwaiti Shopify stores rarely offer, as we will see. What is moving in Kuwait these days: Trending in Kuwait.
Prices in Kuwaiti dinars
| Shopify in Kuwait | All Kuwait ads | |
|---|---|---|
| Lower quarter (KWD) | 10 | 12 |
| Median (KWD) | 20 | 21 |
| Upper quarter (KWD) | 26 | 49 |
| Ads with a visible price | 620 | 2,326 |
The median is close to Kuwait's overall median, but Shopify prices are narrower: their upper quarter is KWD 26 against 49 in the whole market. Kuwaiti Shopify stores sell in the middle: perfumes, creams and supplements more than devices and furniture (5% electronics and 3% home and furniture). Prices come from the ads that state one.
How Shopify stores advertise in Kuwait
- Cash on delivery is rare: 3% of Kuwaiti Shopify ads against 13% of all Kuwait ads. The store relies on online payment.
- Less video: 49% against 70% across Kuwait, and far more catalogue ads (23% against 8%).
- A discount or an offer in 31%, free delivery in 8%.
"Shop now" on 56% and "Order now" on 33%. Across Kuwait the WhatsApp button takes 23%, while a Shopify store sends the buyer straight to the store.
The Shopify pixel for a Kuwaiti store
In our second study of store pages, 92% of Shopify stores carried the Meta pixel, 49% the Snapchat pixel and 53% the TikTok pixel. For a Kuwaiti store:
- Meta first: connect it through Meta's official app in the Shopify App Store, then check that events arrive in the events manager.
- Snapchat and TikTok depending on your audience: check your Kuwaiti competitors' stores with the Pixel Helper extensions or in GccFY's store page window before you decide.
- Do not install a pixel twice: the app plus manual code for the same pixel doubles the purchase count.
The full guide to Shopify, Salla and Zid pixels: Salla, Zid and Shopify pixels.
See Kuwaiti Shopify stores and their ads
- On the Domains screen set the platform to "Shopify" and read the Kuwait column: Kuwaiti stores show many ads there.
- In the library pick "Shopify", Kuwait and a word ("عطر", perfume; "بشرة", skin) and sort by longest running.
- Open the store page behind the ad: the price in dinars, the delivery, the pixels.
These stores' sales belong to their owners; what you see is their ads, how long they run, and their pages. For Shopify stores in the UAE and the rest of the Gulf: Shopify stores in the Gulf.
