In this article
Key takeaways
- Cash on delivery in 43% of the ads and free delivery in 35%: the highest among categories.
- A discount or an offer in 63%, a gift in 25% ("a luxury gift box").
- The median advertised price is SAR 199; half of the ads sit between SAR 149 and 199: one price repeats a lot.
- Bahrain and Qatar have the highest share of accessories ads.
What is sold
What lasts: men's watches in a gift box, sunglasses in sets, plated jewellery sets that "do not tarnish", phone accessories. One product is shown in three colours in a carousel, and the price is usually "one price for the set". The winning ad shows the watch on a wrist in natural light, not on a white background.
The category with the most cash on delivery
43% of accessories ads mention cash on delivery, and 35% free delivery: the two highest shares among categories. The reason: the buyer does not know the brand and may doubt the quality, so the ad removes the doubt with "pay on delivery, and inspect it before you pay". A discount or an offer in 63%, "limited quantity" in 29%.
Where they run
Saudi Arabia and the UAE are the biggest by count, Bahrain and Qatar the highest by share (Trending in Bahrain, Trending in Qatar). One ad usually runs across the Gulf: shipping is light and the product is one.
Prices
Of 846 ads that stated a price: the lower quartile up to SAR 149, the median 199, the upper quartile from 199. A narrow range: the category revolves around the "two hundred" riyal mark, because the buyer compares with a gift shop's price, not a brand's.
Who advertises most
The page with the most ads in the category: "Lumvyr02" (472 ads), then "Lumvyr03" (405) and "Lumvyr04" (378). The repeated names with serial numbers are the same advertiser's pages: stores run several pages to spread the budget and get around account limits, a pattern you also see in electronics (Electronics ads).
WhatsApp without a store first, then Shopify, Salla and YouCan. How to read a page's ads count.
Copy templates
| Angle | Copy (ours) |
|---|---|
| The gift | "A men's watch in a luxury gift box, water resistant, SAR [price]. Cash on delivery and free delivery." |
| The set | "A [count]-piece set for the price of one: necklace, bracelet and ring, gold plated, no colour change. One-year guarantee." |
| Inspection | "Inspect it before you pay. Not what you expected? Hand it back to the courier." |
More in Arabic ad copy, and for perfumes, the neighbouring gift category, Perfume ads.
