In this article
Key takeaways
- 71% of Qatar's ads are video; a discount or an offer appears in 34% of them.
- Cash on delivery is mentioned in 17% of the ads, more than in the UAE and Kuwait: the Qatari buyer likes to see before paying.
- The median advertised price is QAR 211; half of the priced ads sit between QAR 100 and 500.
- WhatsApp without a store first, then Shopify; home and furniture are more present in Qatar than in its neighbours.
What is advertised in Qatar right now?
The chart measures each category's current ad spend across 22,697 ads. Fashion leads, then accessories and watches and electronics, but Qatar stands out with home and furniture (10% of the ads), more than its neighbours. One ad can fall in two categories.
Compare with Saudi Arabia in Best sellers in Saudi Arabia and with the UAE in Trending in the UAE.
The ads that have run for weeks in Qatar
Running time separates a winner from a test. These are Qatar's ads sorted by longest running in GccFY, each with the store page it leads to:
Add your category's Arabic word and the Qatar filter and you find the models and prices that lasted. How many days are enough to judge?
Offers, payment and delivery
Cash on delivery in 17% of Qatar's ads, more than the UAE (14%) and Kuwait (13%): a market of short distances where the courier arrives the same day, so paying at the door is the promise that sells. Free delivery in 13%, a discount or an offer in 34%, "hurry" in 14%.
The buttons: "Shop now" 43%, "WhatsApp message" 22%, "Order now" 15%.
Prices in Qatari riyals
Of 1,931 ads that stated a price: the lower quartile up to QAR 100, the median 211, the upper quartile from QAR 500. A slightly higher range than Saudi Arabia in absolute terms: higher income and less competition, so the advertised price carries more.
Who advertises most in Qatar right now?
The page with the most ads targeting Qatar in these days: "Fivfivco SA" (366 ads), then "Safiyya Store" (242) and "Mfutoy Store" (233). Note that Qatar's top advertisers are nearly the same as Bahrain's: Gulf stores test the same product in the small markets together. Read an active ads count properly.
WhatsApp without a store first, then Shopify, with Salla third. For Qatar's market in detail read Advertising in Qatar.
How to sell in Qatar with these numbers
- Offer cash on delivery and same-day delivery: that is what the running ads mention.
- Price inside the range (QAR 100 to 500) for impulse buying, or offer instalments above it.
- Test in Qatar and Bahrain together: the audiences are close and competition is lower than in the UAE and Saudi Arabia.
- Watch the rising categories in the first chart every two weeks; the library adds thousands of ads daily.
