In this article
Key takeaways
- Video is 77% of perfume ads: packaging, spraying and reactions sell what the screen cannot.
- Discounts (24%), urgency (22%) and gifts (21%) are what perfume ads mention most.
- Half of the ads that state a price sit between 99 and 450, with a median of 199.
- "Shop now" is the button on 61% of perfume ads: perfume sells from the store more than from a chat.
Perfume in numbers
Among the newest 40,000 Arabic ads in our library, we found 1,921 ads for perfume, bakhoor, oud oil and mukhamaria, from 407 advertisers. The UAE (763) and Saudi Arabia (614) lead, followed by Kuwait (381).
The category's live numbers are on the perfume and oud ads page.
What perfume ads say
- Offer before scent: discounts and percentages lead, because buyers cannot smell.
- Gifts and packaging: perfume is a gift in the Gulf, and 21% of ads mention a gift.
- Longevity and projection: "long-lasting" is one of the most common promises; back it with proof (a test on camera hours later).
- Authenticity: "original" appears in 4% of ads, and matters for sellers of global brands.
Prices in perfume ads
224 ads stated a price in riyals or dirhams. The lower quarter goes up to 99, the median is 199, and the top quarter starts at 450. Many ads sell a "set" or "two pieces" for one price, so the stated price is often the offer, not the unit price.
Perfume ad formats that work
- Unboxing: luxury packaging and a gift box opened slowly.
- Spray and react: a spray on the wrist, then a genuine reaction.
- Ingredients: oud, rose, musk and amber in close-up.
- Comparison: "a luxury scent at an everyday price" (avoid naming other brands).
- The occasion: Ramadan, Eid, gifts and national days.
61% of perfume ads use "Shop now", 15% "Order now", and only 9% "WhatsApp message".
Copy templates for perfume ads
In our own wording, with an English gloss; adapt them to your real offer:
| Angle | Copy |
|---|---|
| Longevity | «ريحة تبقى معك من الصبح لآخر الليل. دهن عود [الاسم] بـ [السعر] بدل [السعر]، والتوصيل مجاني.» (A scent that lasts all day; price before and after; free delivery.) |
| Gift | «هدية العيد جاهزة: علبة فاخرة فيها [عدد] عطور، تغليف هدية مجاناً، وتوصل خلال يومين.» (A ready Eid gift box; free gift wrap; two-day delivery.) |
| Trial | «ما تعرف أي ريحة تناسبك؟ اطلب مجموعة العينات بـ [السعر] وخصمها من أول طلب.» (Not sure which scent? A sample set, credited on your first order.) |
| Season | «بخور رمضان ودهن العود بعرض خاص لين [التاريخ]. اطلب الحين قبل الزحمة.» (Ramadan bakhoor and oud oil on offer until a date.) |
For more on Arabic ad copy, read Arabic ad copy.
Important cautions
- Trademarks: phrases such as "inspired by" with a global brand name can get your ad rejected and your store in trouble. Describe the scent by its notes.
- Claims: do not write "original" unless it is, and you can prove it.
- Shipping: perfumes are flammable liquids, and couriers have rules for them; check before promising express delivery.
