In this article
Key takeaways
- 78% of home ads are video despite being a "picture" category: video shows size, material and assembly.
- The median advertised price is SAR 249; half of the priced ads sit between SAR 99 and 500.
- A discount or an offer in 43%, cash on delivery in 16%, free delivery in 11%.
- Qatar and Bahrain have more home ads, relative to their size, than the rest of the Gulf.
Where home ads run
Saudi Arabia and the UAE are the biggest two by count, but relative to each market's size Qatar and Bahrain lead: furniture and kitchen are a distinctive category there (Trending in Qatar, Trending in Bahrain). A home ad usually runs in one country, not across the Gulf: shipping is heavy and delivery is local.
The home ads that have run for weeks
What lasts in this category: a product that solves a space or storage problem (shelves, kitchen organisers, folding beds), "quick refresh" pieces (rugs, curtains, lighting), and dinner sets and bed linen before the seasons. The winning ad shows the piece in a real home, not a studio. Read running time.
How they sell: offers and payment
A discount or an offer in 43% of the ads, a gift in 11% ("a gift set with every order"). Cash on delivery in 16%: important for mid-sized pieces, nearly absent for large furniture that needs assembly. Instalments in only 3%, the missed opportunity of this category: a thousand-riyal sofa or bed is waiting for "split it with Tabby".
Prices
Of 736 ads that stated a price in riyals: the lower quartile up to 99, the median 249, the upper quartile from SAR 500. A higher range than makeup and perfumes and lower than electronics: home sells through ads in the "two to five hundred" band; above that it is a known store's ad or an instalment offer.
Who advertises home most
The page with the most ads in the category these days: "Fivfivco SA" (180 ads), then "Thornvyn990" (120) and "Mfutoy Store" (112). The category is spread over 3,070 pages, meaning each advertiser is small and the competition is open.
WhatsApp without a store first (selling by picture and chat), then Shopify and Salla. Read Salla and Zid store ads and WhatsApp ads.
Copy templates for home ads
| Angle | Copy (ours) |
|---|---|
| Space | "A bigger room with one piece: a bed with storage underneath, holds [weight], assembled in [time]. SAR [price], free delivery." |
| Refresh | "Refresh your living room for only [price]: a [size] rug in [material], does not fade or shed. [percent] off this week." |
| The set | "A [count]-piece dinner set for Ramadan: dishwasher and microwave safe, gift wrapped. Order before [date]." |
| Trust | "Cash on delivery and a [period] guarantee. See the piece before you pay." |
More in Arabic ad copy, and the season dates (Ramadan, graduation, weddings) in Gulf ad seasons.
