In this article
Key takeaways
- Saudi Arabia first with 1,804 ads from 90 pages, then Oman with 753 ads from 50 pages.
- Oman matches Saudi Arabia on share: LightFunnels is 3% of Oman's ads, against only <1% of the UAE's.
- Almost every ad targets one country: of 1,804 ads in Saudi Arabia, only 3 also ran in the UAE.
- The fastest route to a list: the GccFY Domains screen filtered by LightFunnels and sorted by most ads, with each domain's ads per country.
The map of LightFunnels stores in the Gulf
| Country | Ads | Advertiser pages | Share of the country's ads | Cash on delivery | Top category |
|---|---|---|---|---|---|
| Saudi Arabia | 1,804 | 90 | 3% | 21% | Hair (28%) |
| Oman | 753 | 50 | 3% | 16% | Hair (33%) |
| Qatar | 351 | 35 | 2% | 26% | Health (34%) |
| UAE | 283 | 33 | <1% | 34% | Hair (20%) |
| Bahrain | 275 | 21 | 2% | 17% | Skincare (33%) |
| Kuwait | 272 | 23 | <1% | 25% | Hair (33%) |
Read two columns together: ads and advertiser pages. In every country a few dozen pages run hundreds of ads, the dropshipping pattern we described in The GCC dropshipping market. The fourth column tells you where the platform carries weight: more in Oman and Saudi Arabia than in the UAE and Kuwait, where Shopify leads the store platforms.
Saudi Arabia: the biggest LightFunnels market
1,804 ads from 90 pages. Hair care first, then health (20%), skincare (17%) and electronics (13%). The median advertised price is SAR 199, with half of the priced ads between 100 and 238.
The buttons are close: "Order now" on 42%, "Shop now" on 40%, and "Learn more" on 13%, a button that hardly appears in the platform's other countries. Instalments (Tabby, Tamara) are rare but almost all Saudi: 59 ads of 64 on the whole platform.
Oman, Qatar and Bahrain: small markets, big share
Oman is second by count, with the platform's share of its ads as high as in Saudi Arabia: 753 ads from 50 pages, hair (33%) and health (32%) in front, and 87% of them video. Hair care is the biggest category in all of Oman, so no wonder the funnels head there (Hair care ads).
Qatar differs: health first (34%), a discount or an offer in 33% of its ads, and a median price of QAR 129. Bahrain is skincare first (33%), then health. In the UAE cash on delivery is mentioned more (34%) even though the platform has few ads there.
Why you find so few pages: one funnel per country
A Shopify store shows the same ad in several Gulf countries at once: 18% of Shopify's ads in Saudi Arabia also ran in the UAE. On LightFunnels the share is <1%. The advertiser builds a funnel per country, with its own currency and price, and runs separate ads on it.
Two practical consequences:
- Search country by country: your competitor in Saudi Arabia may show up in Oman on another domain or another page. Do not stop at your own country.
- The advertiser matters more than the domain: only 142 pages are behind all of the platform's ads, and the biggest one alone ran 393. One advertiser page can lead to several domains.
Build your list: domains, advertisers, then save
- The Domains screen: set the platform filter to LightFunnels and sort by most ads. Each domain shows its ads in the six countries, what runs now and the landing pages we captured.
- The Advertisers screen: the same platform filter gives you the pages leading to LightFunnels. Its search box searches page names, so type the page's name, not the product.
- The library: "store type: LightFunnels" with your country and your product word, sorted by longest running.
- Save every store that matters into a collection and come back weekly.
For the free methods of spying on one page (Meta's library, platform detection, the pixel), read LightFunnels spy.
How to sort the list: who is worth following?
- Running time: a domain with ads running for weeks matters more than one with fifty two-day-old ads.
- Number of countries: a domain that moved from one country to a second and a third found a product worth moving.
- Fresh ads: new ads every week for the same product mean the owner is still putting money into it.
- The category: compare with what others sell on the platform in LightFunnels winning products.
What you will not find: the store's sales, orders or profit. Those are private and no tool shows them.
