In this article
Key takeaways
- 84% of hair ads are video, and a discount or an offer appears in 54%: above the Gulf average.
- Cash on delivery in 23% and a gift in 17%: the customer tries before paying and likes the extra bottle.
- The median advertised price is SAR 99; half of the ads sit between SAR 50 and 202.
- Oman has the highest share of hair ads, Saudi Arabia and the UAE the biggest counts.
Before and after
84% of hair ads are video, and the form that repeats in the longest-running ads: falling or dry hair in the first second, then the result after weeks, then the bottle, the price and cash on delivery. A customer's voice testimonial in a Gulf dialect works better than a known influencer in this category.
How they sell
A discount or an offer in 54% of the ads, a gift in 17%: "oil + shampoo, and the conditioner as a gift". Cash on delivery in 23%, one of the highest shares among categories, because the customer buys a promise of a result and has not seen the product. Free delivery in 14%.
Where hair ads run
Saudi Arabia and the UAE are the biggest by count, but Oman has the highest share: hair care is the biggest category there (Trending in Oman). The ad usually runs in several countries at once; the product is light and shipping is easy.
Prices
Of 749 ads that stated a price: the lower quartile up to SAR 50, the median 99, the upper quartile from 202. A low range that allows buying straight from the ad, with the profit in repetition: shampoo is bought every month.
Who advertises most
The page with the most ads in the category: "Thornvyn12" (377 ads), then "Waiterry" (308) and "Voluxiana01" (267).
WhatsApp without a store first, then LightFunnels (a single-product landing page, the dropshipping model) and Shopify. Read Dropshipping in Saudi Arabia to understand that model, and Skincare ads for the neighbouring category.
Copy templates for hair ads
| Angle | Copy (ours) |
|---|---|
| Hair loss | "Hair loss stops within [period] or your money back. [ingredient] serum, SAR [price], cash on delivery." |
| Dryness | "Soft hair from the first wash: shampoo + conditioner for [price], the oil as a gift. Free delivery." |
| Trust | "Natural ingredients, licensed by [authority]. Try it, and exchange it if it does not work." |
More in Arabic ad copy.
