In this article
Key takeaways
- Few pages, many ads: LightFunnels alone has 3,711 ads from only 142 pages, against 12,673 ads from 1,909 pages on Salla.
- Cash on delivery is mentioned in 26% of YouCan ads, 21% of EasyOrders and 21% of LightFunnels, against 1% on Salla.
- More video: 82% of LightFunnels ads are video, against 59% on Salla.
- Saudi Arabia first, but these platforms are less Saudi than Salla: Oman takes 20% of LightFunnels ads.
The platforms dropshippers use
A single-product page platform builds a landing page for one product: video, pictures, benefits, then a short order form (name, phone, city) and cash on delivery. No cart, no catalogue, no customer account. That is what someone testing a new product every week with ads needs, which is why many Gulf dropshippers use them.
In our study: LightFunnels 3,711 ads, EasyOrders 1,793, YouCan 1,702. Together fewer ads than Salla (12,673) or Shopify (15,051), but the story is in how many people stand behind them. For the whole platform map, read Salla, Zid and Shopify.
Few pages running thousands of ads
| LightFunnels | EasyOrders | YouCan | Salla | |
|---|---|---|---|---|
| Ads | 3,711 | 1,793 | 1,702 | 12,673 |
| Advertiser pages | 142 | 184 | 187 | 1,909 |
| Video | 82% | 83% | 75% | 59% |
| Cash on delivery | 21% | 21% | 26% | 1% |
| Free delivery | 9% | 30% | 27% | 9% |
| "Order now" button | 42% | 71% | 32% | 46% |
| Median price (SAR) | 189 | 149 | 149 | 199 |
| Shown in Saudi Arabia | 49% | 42% | 40% | 91% |
Read the second row with the first: LightFunnels has 3,711 ads from 142 pages, so a single advertiser runs dozens of ads in a few days. That is what professional dropshipping looks like: a small team testing many products from many angles and cutting losers fast. On Salla the picture is reversed: more pages, fewer ads per page.
Where they sell: Saudi Arabia first, Oman strong
Saudi Arabia is the biggest market for all these platforms: 49% of LightFunnels ads and 42% of EasyOrders ads. But they are much less Saudi than Salla (91%): a dropshipper sells the same product in several countries. Oman takes 20% of LightFunnels ads, and EasyOrders reaches into the UAE (26%) and Kuwait (19%).
What they sell
On LightFunnels hair care comes first (28%), then health (23%) and skincare (19%): "problem and solution" products explained on video. On EasyOrders electronics and gadgets lead (32% of its ads; electronics ads in the Gulf). On YouCan, watches and accessories (13%) and health (10%). Compare with Salla, where perfumes and abayas lead: brand stores, not test products.
How they advertise: one price, video, payment at the door
Prices on single-product page platforms sit in a narrow band: half of EasyOrders' priced ads fall between SAR 99 and 199, LightFunnels between 100 and 199, against 99 to 299 on Salla. One studied price point for an impulse product.
- The video is the ad: the product in use on camera in the first seconds.
- Cash on delivery and free delivery: free delivery in 27% of YouCan ads and 30% of EasyOrders ads.
- An "Order now" button: on 71% of EasyOrders ads, because the page is an order form, not a store to browse.
How to start legally in Saudi Arabia, and the shipping and warehouse models: Dropshipping in Saudi Arabia.
How to read this market for your product
- In GccFY pick the "store type": LightFunnels, EasyOrders or YouCan, with your country.
- Sort by longest running: a test product's ad that has run for weeks means its owner found a profit in it.
- Open the landing page behind the ad: the price, the quantity offer, the order form.
- Count the advertisers on the same product: three or more signal demand, a crowd signals saturation.
To compare the tools dropshippers use to find products, read AdSpy and Minea alternatives.
