In this article
Key takeaways
- TikTok's official library (the Commercial Content Library) covers Europe, Switzerland and the UK only; Saudi Arabia and the UAE are not in it.
- The free alternative: Top Ads in TikTok Creative Center with the region set to Saudi Arabia or the UAE, industry and objective filters, and a sort by reach or CTR.
- The paid tools: Pipiads is the strongest for TikTok (credits, from about $49), Minea from about $49, and BigSpy with a free plan and Starter at $69 a month ($49 billed annually).
- The TikTok pixel is on 62% of 30,000 Gulf store pages and on 85% of Salla stores: a store carrying it advertises on TikTok, and its video is in the Meta library and GccFY.
Why people look for a TikTok ads library alternative
The official library was built for the EU Digital Services Act, so its country list starts with Austria, Belgium, Bulgaria… and has no Saudi Arabia, UAE or Kuwait. You search by advertiser name or keyword, with country and last-shown date, and it is useful to see how a global brand advertises in Europe, not to follow a competing store in Riyadh.
The full guide to both official tools is TikTok ads library.
The free alternative: Top Ads in TikTok Creative Center
In TikTok Creative Center, open Inspiration, then Top Ads. Choose the region (Saudi Arabia, for example), then narrow by industry, campaign objective, period (the last 7, 30 or 180 days), ad language, format and likes, and sort by For You, Reach or CTR.
- Objective and industry: "Conversions" means the ad sells.
- Top x% CTR: the ad's click-through rank within its industry.
- Budget: a low-budget ad with a high CTR is a cheap idea worth testing.
Its limits: TikTok's selection, not every ad, and a login is needed to see everything. Your specific competitor may not be there.
The paid TikTok ad spy tools
Prices as the sites themselves published them in October 2026 (BigSpy checked 6 November 2026); they change with offers:
| Tool | TikTok | Strength | In the Gulf | Published price |
|---|---|---|---|---|
| Pipiads | The strongest: TikTok and TikTok Shop ads, with Facebook | Global winning products | Nearly TikTok only; the Gulf is not its market | From about $49 to $199 a month, on credits |
| Minea | TikTok with Facebook and Pinterest | Dropshipping: products, stores, influencers | English index; no per-country Gulf filter | From about $49 a month |
| BigSpy | As part of Facebook, TikTok and more | Many networks, a free plan (10 searches a day) | Thin Arabic coverage | Starter $69 a month ($49 billed annually) |
| TikTok Creative Center | A curated set of top ads | From TikTok itself, by region | Saudi Arabia and the UAE among the regions | Free |
Pipiads runs on credits: every result and detail view uses credits, so estimate your usage before choosing a plan. The full comparison by criteria is in Ad spy tools, and the head-to-head in GccFY vs Pipiads.
The method from store data: the TikTok pixel
We cannot count TikTok ads in the Gulf, but we can count the stores set up for them. On the latest snapshot of 30,000 store pages that Gulf ads lead to, 62% carry the TikTok pixel:
Salla (85%) and Zid (88%) stores, mostly Saudi, carry it more often than Shopify stores (53%). Check a competitor's store with the TikTok Pixel Helper extension, search for ttq in the page source, or open the store page window in GccFY. How to install your own pixel and read someone else's: Salla, Zid and Shopify pixels.
Method two: the same video in the Meta library and GccFY
Most Gulf advertisers post the same TikTok video on Instagram Reels, and Instagram ads are published openly. Search your competitor's Page in the Facebook Ad Library and you find the video with its start date. And 69% of the newest 160,000 Arabic ads in our library are video, so the format is the same across platforms: vertical, fast, with Arabic on-screen text.
In GccFY you find the same videos with a sort by longest running, stopped ads kept, the store page behind every ad, and a pixel filter to narrow the results to stores carrying the TikTok pixel. What GccFY does not do: it does not collect TikTok ads themselves.
Which alternative to pick
- You want creative ideas for TikTok in Saudi Arabia: Top Ads in Creative Center, free.
- TikTok is your first market and you sell globally: Pipiads, or Minea if you want Facebook and Pinterest with it.
- You follow one specific Gulf competitor: their pixel in GccFY or with the browser extension, and their videos in the Meta library or GccFY.
- You sell in the Gulf with Arabic ads: GccFY from $19 dollars a month, with 20 free searches a day, next to the free TikTok Creative Center.
Every other free option is in Free ad spy tools.
