In this article
Key takeaways
- "Order now" is the first button of Salla stores: 46% of their ads in Saudi Arabia, against 20% of Saudi ads overall.
- Cash on delivery in only 1% of Salla ads (Saudi average 12%), instalments in 6% (Saudi average 4%).
- Short copy: a median of 25 words against 45 for Saudi ads, and the store does the explaining.
- Video in 60% of Salla ads, below the Gulf average (69%), and catalogue ads in 17% against 11% in Saudi Arabia.
Salla ads against the Saudi average
| Signal | Salla stores in Saudi Arabia | All Saudi ads |
|---|---|---|
| "Order now" button | 46% | 20% |
| "Shop now" button | 42% | 36% |
| Cash on delivery | 1% | 12% |
| Instalments (Tabby, Tamara) | 6% | 4% |
| A discount or an offer | 27% | 34% |
| A gift | 9% | 8% |
| Video | 60% | 63% |
| Catalogue (dynamic) ad | 17% | 11% |
| Median word count | 25 | 45 |
The overall picture: a Salla store advertises like a store, not like a chat seller. The buyer is sent to a product page with the price, sizes and payment options, so the ad does not need to say everything. Where Salla sits among the other platforms: Salla and Zid store ads.
"Order now", not "WhatsApp message"
Across Saudi Arabia the "WhatsApp message" button is on 23% of ads. In Salla stores' ads it barely shows up among the buttons, and WhatsApp is mentioned in the copy itself in only 1%. A Salla store wants the order inside the store, where the pixel works and the purchase is counted.
Why "Order now" more than "Shop now"? An ad showing one product with a clear offer asks for one decision: order it. "Shop now" fits an ad leading to a collection the buyer chooses from, such as fashion and abayas. Pick the button for what the buyer expects after the tap. The full comparison of buttons is in Best CTA button.
Payment: store trust instead of payment at the door
Cash on delivery is mentioned in 1% of Salla ads in Saudi Arabia, and in 16% of all Gulf ads. A Salla store sells with online payment, and a winning ad turns that into a feature: "pay with mada or Apple Pay" and "split it into instalments" instead of "pay on delivery".
- Instalments appear in 6% of the ads, above the Saudi average. Put them in the ad for a product priced above the median (SAR 199 in Salla ads).
- Delivery: free delivery is mentioned in 9%. If you have a free-shipping threshold, say so: it raises basket size.
- Trust: an authenticated store, reviews and an exchange policy belong in the ad when the product is new to the buyer.
Short copy, and the picture sells
The median Salla ad in Saudi Arabia has 25 words, about half the Saudi average (45) and far below the Gulf average (60). A short ad is not an empty ad: a first line with the offer, a line with the product, a line with delivery or payment. The details live on the product page.
The median changes by category: electronics ads on Salla run longer (48 words) because specs need explaining, perfume and abayas shorter (24 and 24). How long your copy should be and why the first line decides everything: Copy length and emojis.
Video makes up 60% of Salla ads, and catalogue ads (products pulled from the store and shown to each viewer) 17%. Connecting your store catalogue to Ads Manager unlocks this format, but it does not replace a strong video of your hero product.
Copy templates for a Salla store ad
| Angle | Copy (ours) |
|---|---|
| The direct offer | "[product] for SAR [price] instead of [price]. Delivery within [time] to every city in the Kingdom. Order now." |
| Payment | "[product] made easier: split it into [count] interest-free payments, or pay with mada and Apple Pay." |
| The set | "A [category] set: [count] pieces for SAR [price], with free gift wrapping. Offer ends [date]." |
| Trust | "An authenticated store with more than [count] customer reviews. Try [product], with exchanges within [period]." |
| The new collection | "The [season] collection is in the store: [count] designs, limited stock. Swipe to see." |
| The season | "[season] offers have started: [percent] off [category], and free shipping over SAR [amount]." |
Use one angle per ad, with "Order now" for a single-product offer and "Shop now" for a collection. White Friday falls on 27 November 2026: start its ads in mid-November.
How to find the winning Salla ads in your category
- Open the GccFY library and pick "store type: Salla", Saudi Arabia and active ads.
- Add a word from your category and sort by longest running: an ad that lasted for weeks sells.
- For each ad note the button, the first line, the offer and the media type (video, image, catalogue).
- Open the store page behind the ad: the price and payment options as the buyer saw them.
- Save the best ten in a collection and write your own version with your own angle.
What these stores sell in the first place, category by category: Best products of Salla stores.
