Data and reports

Meta, Snapchat and TikTok pixels: what Gulf stores use

The pixels on a store page reveal where its owner advertises: a store with the Snapchat pixel runs Snapchat ads, one with the TikTok pixel advertises there. We checked the latest snapshot of 30,000 store pages that Gulf ads lead to. Here is what we found.

3 min readThe GccFY team
Meta, Snapchat and TikTok pixels: what Gulf stores use
In this article
  1. What a pixel is, and why it matters
  2. What we found on 30,000 store pages
  3. Salla and Zid vs Shopify
  4. How to check any store's pixels yourself
  5. What to do with this
  6. How we got these numbers

Key takeaways

  • The Meta pixel is on 87% of store pages, followed by TikTok (62%) and Snapchat (54%).
  • Salla and Zid stores use the Snapchat pixel far more (82% and 83%) than Shopify stores (49%).
  • A store page carries 4.3 tracking tools on average, and 95% of pages have at least one.
  • You can check any store's pixels with free browser extensions, or in GccFY's store page window.

What a pixel is, and why it matters

A pixel is a small piece of code an ad platform places on a store page. When a shopper views the page, adds to cart or buys, the pixel tells the platform. The platform then learns who buys, shows the ad to similar people, and retargets visitors who did not buy.

So a store does not install the pixel of a platform it does not advertise on. A pixel is practical evidence of the channels a competitor uses.

What we found on 30,000 store pages

  • Meta leads by far: most store ads run on Facebook and Instagram.
  • TikTok and Snapchat next: more than half of stores are set up for both.
  • Google Ads is lower: only 37%; most small Gulf stores do not advertise on Google Search.
  • Behaviour analytics: Microsoft Clarity is on 34% of pages, recording visitor sessions.

Salla and Zid vs Shopify

The clearest difference is Snapchat and TikTok:

Salla and Zid stores, mostly Saudi, carry the Snapchat and TikTok pixels much more often than Shopify stores. Two likely reasons: Snapchat and TikTok are among the strongest ad platforms in Saudi Arabia, and Salla and Zid make connecting these pixels easy from the store dashboard.

How to check any store's pixels yourself

  1. Free browser extensions: Meta Pixel Helper, TikTok Pixel Helper and Snap Pixel Helper show the pixel when you open the store page in Chrome.
  2. Page source: search the page source for fbq, ttq or snaptr.
  3. GccFY: the store page window lists the tracking tools we found on the latest snapshot, next to the page itself.
The store page window in GccFY: the page snapshot and the tracking tools on it (pixel IDs hidden here).
The store page window in GccFY: the page snapshot and the tracking tools on it (pixel IDs hidden here).

What to do with this

  • Know your competitor's channels: a Snapchat pixel on their store means you should follow their Snapchat ads, not only Meta. Read Snapchat ads.
  • Prepare your store before advertising: connect the pixel of each platform you will use and check the purchase events.
  • Do not overdo it: every pixel slows the page a little. Install the pixels of the platforms you actually use.

How we got these numbers

GccFY captures the store page every Arabic Gulf ad leads to and records the tracking tools on it. We took the latest snapshot of 30,000 store pages (the most recently captured) in October 2026 and counted the pages carrying each tool. The numbers are approximate: some stores load pixels only after the visitor interacts.

The GccFY teamThe GccFY team follows Arabic ads in the six Gulf markets every day and writes these articles from the library's data and sellers' experience.

Frequently asked questions

Which pixel do Gulf stores use most?
The Meta pixel, on 87% of the 30,000 store pages we checked, followed by Google Analytics and the TikTok and Snapchat pixels.
How do I know if a competitor advertises on Snapchat?
Open their store with the Snap Pixel Helper extension in Chrome, or use the store page window in GccFY. A Snapchat pixel is a strong sign they advertise there.
Do I need every platform's pixel?
No. Install the pixels of the platforms you actually advertise on, and make sure the add-to-cart and purchase events work.
Why do Salla stores use the Snapchat pixel more?
Snapchat is one of the strongest ad platforms in Saudi Arabia, and Salla makes the pixel easy to connect. In our study, 82% of Salla store pages carry it.
Is it legal to look at a competitor's pixels?
Yes. The pixel is in the public page code that reaches any visitor. Do not try to access their accounts or data.

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